Putting the PR in Party

May 2, 2018

It’s not just about product launches and holiday parties anymore. Throwing strategic events during the course of your PR campaign creates opportunities to communicate to the public what your company, your product, and your culture are all about.

Nano-Events

There is an insanely powerful, free marketing tool right in your pocket. Social media is supreme, and it’s one of the best storytelling vehicles there is. Employees headed to a concert? That’s a shareable event. Meeting for brunch on a sunny Saturday with co-workers? Bring an aspect of the product along and make it a hip happening. MGP can help craft a progressive storyline of your company’s lifestyle that is authentic, compelling, and fun.

Mid-Size Events

Trade shows, conferences, fundraisers, and contests— fill up your calendar with places for people to gather in the name of YOU. MGP can help equip your company to capture the attention of journalists and consumers alike at these essential industry events. Remember — exposure, exposure, exposure.

The Product Launch Party

This is what you’ve been waiting for, the memorable event that creates a lasting impression. The launch party doesn’t skimp. It may take a team to plan, budget and promote, but that’s why you have MGP. Thanks to your earlier nano and mid-sized events, there is a buzz in the air. Consumers and press have seen glimpses online and are eager to witness the final unveiling. Let’s make it one for the record books.

Learn how Mercury Global Partners creates and celebrates high-profile events to launch our clients’ stories sky high. Party on.