The Value Of Visual Content And Tips To Creating It

May 17, 2018

Our brains like pictures. We are also becoming a lot more accustomed to quick, digestible content because of social networks like Instagram and Facebook. The internet is saturated with content and we are spoiled for choice! It takes something visually compelling to catch our focus and draw attention to the content.

65 percent of people are visual learners; 90 percent of information that comes to the brain is visual.

Infographics

Facts and figures lend authority and give readers a tangible point of reference. Presenting them in an infographic allows you to tell a story through a smart layout, consistent typography and an enticing use of color, making your content more digestible and more likely to implant into the memory of your audience.

Infographics are easy to make, so long as you have the data. There are tools with ready made templates to help you create them, such as Canva, where you can make any design you like, upload fonts, use different color schemes to suit your branding, or just use one of the pre-made templates.

Images

Using imagery is always an easy way to entice a consumer’s attention. If you scroll through your news feed on Facebook or LinkedIn, most articles now will have a picture as the thumbnail in order to catch a user’s attention. Use an image that is related to your content to give them a brief idea of what they are about to read. According to OkDork.com, consumers are twice as likely to share posts with at least one image in it.

A great website to use for quality, free, downloadable images taken by photographers is Unsplash. If you’re not sure how to find a suitable image, just type in a keyword to do with your article and you will get an array of images related to that keyword.

Videos

A study by EyeView showed that a video on a landing page increases conversions by 86 percent. There are many types of videos you can do, such as how-to’s, explainer videos, customer testimonials and so on.

Although it may seem a bit more of an expensive way to engage, it does prove successful, and there are less expensive ways of doing them yourself rather than hiring someone to do it for you. Our modern mobile phones have such advanced cameras; they can be almost as good as the real thing. You can also buy a gimbal that attaches to your phone to keep your camera at a steady axis, so it really is possible to create a powerful video with your mobile phone.

Memes

Memes are most commonly known as images accompanied by a funny caption. They started to gain traction online a few years ago, and are now being used as a fun, easy-to-create form of visual content. Of course, you need to determine if memes are appropriate for your target demographic and whether or not they will gain actual engagement with your audience. If your audience skews younger, memes are a good way to engage.

There are lots of easy websites for memes, such as makeameme.org, where you can create your own meme by uploading your own image and text, or you can browse memes others have created.

Visual content encourages your audience to get more personally invested with your brand. Creating quality visual content that resonates well with your audience and promoting it regularly will improve your reputation and create a better brand awareness.

Remember, posting no content is better than posting poor quality visual content, so don’t post content that is poor just to stick to your schedule, it can actually have the opposite effect you want.

Carla Richardson
Account Executive

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The Value Of Visual Content And Tips To Creating It

May 17, 2018

Our brains like pictures. We are also becoming a lot more accustomed to quick, digestible content because of social networks like Instagram and Facebook. The internet is saturated with content and we are spoiled for choice! It takes something visually compelling to catch our focus and draw attention to the content.

65 percent of people are visual learners; 90 percent of information that comes to the brain is visual.

Infographics

Facts and figures lend authority and give readers a tangible point of reference. Presenting them in an infographic allows you to tell a story through a smart layout, consistent typography and an enticing use of color, making your content more digestible and more likely to implant into the memory of your audience.

Infographics are easy to make, so long as you have the data. There are tools with ready made templates to help you create them, such as Canva, where you can make any design you like, upload fonts, use different color schemes to suit your branding, or just use one of the pre-made templates.

Images

Using imagery is always an easy way to entice a consumer’s attention. If you scroll through your news feed on Facebook or LinkedIn, most articles now will have a picture as the thumbnail in order to catch a user’s attention. Use an image that is related to your content to give them a brief idea of what they are about to read. According to OkDork.com, consumers are twice as likely to share posts with at least one image in it.

A great website to use for quality, free, downloadable images taken by photographers is Unsplash. If you’re not sure how to find a suitable image, just type in a keyword to do with your article and you will get an array of images related to that keyword.

Videos

A study by EyeView showed that a video on a landing page increases conversions by 86 percent. There are many types of videos you can do, such as how-to’s, explainer videos, customer testimonials and so on.

Although it may seem a bit more of an expensive way to engage, it does prove successful, and there are less expensive ways of doing them yourself rather than hiring someone to do it for you. Our modern mobile phones have such advanced cameras; they can be almost as good as the real thing. You can also buy a gimbal that attaches to your phone to keep your camera at a steady axis, so it really is possible to create a powerful video with your mobile phone.

Memes

Memes are most commonly known as images accompanied by a funny caption. They started to gain traction online a few years ago, and are now being used as a fun, easy-to-create form of visual content. Of course, you need to determine if memes are appropriate for your target demographic and whether or not they will gain actual engagement with your audience. If your audience skews younger, memes are a good way to engage.

There are lots of easy websites for memes, such as makeameme.org, where you can create your own meme by uploading your own image and text, or you can browse memes others have created.

Visual content encourages your audience to get more personally invested with your brand. Creating quality visual content that resonates well with your audience and promoting it regularly will improve your reputation and create a better brand awareness.

Remember, posting no content is better than posting poor quality visual content, so don’t post content that is poor just to stick to your schedule, it can actually have the opposite effect you want.