Four Ways To Help Create More Engaging Content
March 29, 2018
Our social media feeds are flooded with sponsored and targeted ads and therein lies the rub. How do you break through to the readers you want to reach?
- Identify your audience
Who are you writing for exactly? You need to understand your reader and determine what type of person they are, their gender, age, industry, etc. You can then empathize and trigger the emotions of that person in order to create a reaction. These are called ‘emotional triggers’.
Is there even a demand for the topic you’re writing about? Before you start writing, you need to first determine whether people actually want to hear about your topic. A really useful tool for this is BuzzSumo, which you can search to find the most active content on social media for any given topic.
- Make it personal
Your aim is to communicate a valuable, useful message and share your thoughts and experiences with your readers. Resonate with your audience and build trust by being yourself. Talk how you would normally talk and be authentic.
The colors you use are also something to consider, it is said that different colors have different effects and trigger different emotions, for example, blue is said to create trust.
- Get to the point
Your readers will skim read your content, so try not to rattle on and just get to the point. Long lengthy paragraphs are not effective, even if the content itself is interesting. Use short paragraphs, which are much easier to digest and will keep readers reading.
Mix it up! Change the lengths of your sentences. Although short sentences are sometimes effective, using them over and over again becomes boring. We’re humans; we all like a bit of variety.
- Encourage interaction
In terms of creating interactive content, there’s a limit to the number of quizzes, polls or forums you can create, although these are effective. Why not try asking your readers a question? Asking questions within your content is an effective way of getting your readers to engage.
Encourage a debate by asking questions that are likely to cause a debate, or at least get people thinking. It may have a lasting effect. Choose a subject that has two sides to the argument and pick a side, as it is likely to encourage a response.
Remember, it is better to post something engaging less frequently than to post unengaging content all the time – which can actually have a damaging effect.
Using these strategies to create your content will really help to gain more of a reaction. Measure the effectiveness of your content by keeping an eye on your metrics and you will definitely see the difference.
Account Executive
Four Ways to Help Create More Engaging Content
March 29, 2018
Our social media feeds are flooded with sponsored and targeted ads and therein lies the rub. How do you break through to the readers you want to reach?
- Identify your audience
Who are you writing for exactly? You need to understand your reader and determine what type of person they are, their gender, age, industry, etc. You can then empathize and trigger the emotions of that person in order to create a reaction. These are called ‘emotional triggers’.
Is there even a demand for the topic you’re writing about? Before you start writing, you need to first determine whether people actually want to hear about your topic. A really useful tool for this is BuzzSumo, which you can search to find the most active content on social media for any given topic.
- Make it personal
Your aim is to communicate a valuable, useful message and share your thoughts and experiences with your readers. Resonate with your audience and build trust by being yourself. Talk how you would normally talk and be authentic.
The colors you use are also something to consider, it is said that different colors have different effects and trigger different emotions, for example, blue is said to create trust.
- Get to the point
Your readers will skim read your content, so try not to rattle on and just get to the point. Long lengthy paragraphs are not effective, even if the content itself is interesting. Use short paragraphs, which are much easier to digest and will keep readers reading.
Mix it up! Change the lengths of your sentences. Although short sentences are sometimes effective, using them over and over again becomes boring. We’re humans; we all like a bit of variety.
- Encourage interaction
In terms of creating interactive content, there’s a limit to the number of quizzes, polls or forums you can create, although these are effective. Why not try asking your readers a question? Asking questions within your content is an effective way of getting your readers to engage.
Encourage a debate by asking questions that are likely to cause a debate, or at least get people thinking. It may have a lasting effect. Choose a subject that has two sides to the argument and pick a side, as it is likely to encourage a response.
Remember, it is better to post something engaging less frequently than to post unengaging content all the time – which can actually have a damaging effect.
Using these strategies to create your content will really help to gain more of a reaction. Measure the effectiveness of your content by keeping an eye on your metrics and you will definitely see the difference.
