The A to Z Guide to Marketing Success
October 12, 2018
Audience – Who is your target audience? Who do you want to engage? What is it that appeals to your audience? Once this is identified and recognized, you can customize your content and strategy, and if done well, the end result will be customers.
Branding – Build a brand based around your values and passions, you’ll find it a lot easier to build if it is what you enjoy and take an interest in. Strong branding is key to success.
Content – Content plays an important role in helping your business build and improve search engine optimization (SEO). SEO plays an important part in improving online visibility for your business.
Data – Collecting and analyzing data enables you to be strategic and effectively reach your target market. Understanding your consumer’s pain points, purchase preferences and shopping habits helps your marketing speak directly to the intended audience.
Engagement – The more you engage with your customers, the more likely they are to stick with your product or service. Not only that, engaged customers will become your promoters and will influence others and their decisions.
Focus – Trying to move in too many directions at the same time causes a lack of movement for the business in any one particular direction and can ultimately lead to failure. Focus on the vision and move towards it.
Growth – MARKETING is important for GROWTH.
Hacking – as in Growth hacking – A newish buzzword. Growth hackers know the market and think often about product/market fit. A growth hacker uses a mix of marketing channels (like social and email), product and engineering to drive adoption and traction. Learn about growth hacking and get it right, and you’re in for success.
Ideation – You should be constantly thinking and brainstorming of new ways to get your business out there. Have a weekly scrum to make sure all ideas are on the table.
Jacking – David Meerman Scott said, “Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.” In other words, take something popular and being talked about, and use it to bring more attention to you or your business.
Keywords – Connect with your audience using keywords. They are super important for SEO purposes.
Lead generation – There are lots of different types of leads; a visitor to your blog, a new follower on twitter. It is what you do with those leads that matters. Persuade them to sign up for newsletters, subscribe, or direct them to key pages; whatever is relevant to you.
Metrics/monitoring – Define your metrics and KPIs upfront and get into the habit of tracking them. Links. Mentions. Shares. Followers. Engagement. Comments. Leads. Sales.
Narrative – Who are you? What are your values? What is your brand trying to say? What voice does your brand have?
Originality – Be unique, be creative. Create value by offering something that others don’t have.
PR – Amplify your message and build recognition. Public relations should be part of any brand’s marketing and overall strategy.
Quality – Don’t do things by halves. Invest in quality marketing and you will see results.
Reporting – Track your performance. Keep on top of how things are going. Keep refining and fine tuning based on your performance.
Social – Building a good social profile is key in today’s world. A lot of people use hashtags to find places to eat by location, or search for fashion ideas, etc. Schedule posts for optimum impact and engage with your followers. You can build a brand solely using social media. Hello Instagram!
Tools – There are so many useful tools to help you with your marketing. Canva is great for creating templates and graphics, and you don’t need to be a graphic designer to use it! Hootsuite is useful for social. Trello is great for keeping on top of tasks and creating a good team workflow.
User experience – You should have a deep understanding of your audience, and extend and enhance your user experience based on that understanding.
Visual content – Visual content is hugely important for engagement. Create graphics, put videos together. Make visual content that is appealing to the eye.
Website – If someone needs to find information, they are most likely turning to the internet to find it. When they search for something you offer or specifically for your business, you want to show up and stand out. Your website is often the first impression a customer has of your company; make sure your brand is well represented and the company’s personality and vision shine through.
X-ray vision – A top marketer is aware of emerging trends. You need to be agile, changing your approach and tactics in line with audience preferences, or simply making the most of a news story.
YouTube – According to Spokal, 50 percent of people watch videos on YouTube, with 64 percent of those going to the marketers website afterwards. YouTube is a very impactful marketing tool.
Zigzag – Be prepared to bob and weave. Be quick to market and act on emerging trends with speed and agility.
Carla Richardson
Senior Account Executive
The A to Z Guide to Marketing Success
October 12, 2018
Audience – Who is your target audience? Who do you want to engage? What is it that appeals to your audience? Once this is identified and recognized, you can customize your content and strategy, and if done well, the end result will be customers.
Branding – Build a brand based around your values and passions, you’ll find it a lot easier to build if it is what you enjoy and take an interest in. Strong branding is key to success.
Content – Content plays an important role in helping your business build and improve search engine optimization (SEO). SEO plays an important part in improving online visibility for your business.
Data – Collecting and analyzing data enables you to be strategic and effectively reach your target market. Understanding your consumer’s pain points, purchase preferences and shopping habits helps your marketing speak directly to the intended audience.
Engagement – The more you engage with your customers, the more likely they are to stick with your product or service. Not only that, engaged customers will become your promoters and will influence others and their decisions.
Focus – Trying to move in too many directions at the same time causes a lack of movement for the business in any one particular direction and can ultimately lead to failure. Focus on the vision and move towards it.
Growth – MARKETING is important for GROWTH.
Hacking – as in Growth hacking – A newish buzzword. Growth hackers know the market and think often about product/market fit. A growth hacker uses a mix of marketing channels (like social and email), product and engineering to drive adoption and traction. Learn about growth hacking and get it right, and you’re in for success.
Ideation – You should be constantly thinking and brainstorming of new ways to get your business out there. Have a weekly scrum to make sure all ideas are on the table.
Jacking – David Meerman Scott said, “Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.” In other words, take something popular and being talked about, and use it to bring more attention to you or your business.
Keywords – Connect with your audience using keywords. They are super important for SEO purposes.
Lead generation – There are lots of different types of leads; a visitor to your blog, a new follower on twitter. It is what you do with those leads that matters. Persuade them to sign up for newsletters, subscribe, or direct them to key pages; whatever is relevant to you.
Metrics/monitoring – Define your metrics and KPIs upfront and get into the habit of tracking them. Links. Mentions. Shares. Followers. Engagement. Comments. Leads. Sales.
Narrative – Who are you? What are your values? What is your brand trying to say? What voice does your brand have?
Originality – Be unique, be creative. Create value by offering something that others don’t have.
PR – Amplify your message and build recognition. Public relations should be part of any brand’s marketing and overall strategy.
Quality – Don’t do things by halves. Invest in quality marketing and you will see results.
Reporting – Track your performance. Keep on top of how things are going. Keep refining and fine tuning based on your performance.
Social – Building a good social profile is key in today’s world. A lot of people use hashtags to find places to eat by location, or search for fashion ideas, etc. Schedule posts for optimum impact and engage with your followers. You can build a brand solely using social media. Hello Instagram!
Tools – There are so many useful tools to help you with your marketing. Canva is great for creating templates and graphics, and you don’t need to be a graphic designer to use it! Hootsuite is useful for social. Trello is great for keeping on top of tasks and creating a good team workflow.
User experience – You should have a deep understanding of your audience, and extend and enhance your user experience based on that understanding.
Visual content – Visual content is hugely important for engagement. Create graphics, put videos together. Make visual content that is appealing to the eye.
Website – If someone needs to find information, they are most likely turning to the internet to find it. When they search for something you offer or specifically for your business, you want to show up and stand out. Your website is often the first impression a customer has of your company; make sure your brand is well represented and the company’s personality and vision shine through.
X-ray vision – A top marketer is aware of emerging trends. You need to be agile, changing your approach and tactics in line with audience preferences, or simply making the most of a news story.
YouTube – According to Spokal, 50 percent of people watch videos on YouTube, with 64 percent of those going to the marketers website afterwards. YouTube is a very impactful marketing tool.
Zigzag – Be prepared to bob and weave. Be quick to market and act on emerging trends with speed and agility.
