Justin Norton
Account Director

One Good Thing This Holiday Season – And Beyond

December 17, 2019

As we get closer to Christmas and New Year’s it’s typical to look back. Depending on what happened in your life there might be pride, good memories, some regret, maybe a sense that things were left unaccomplished. Many people enter the New Year with a burning ambition to change everything in their life or career, only to realize they’ve overcommitted and quickly return to their old ways. In PR, many vow to change the fortunes of a client overnight then realize that they need to do some groundwork first.

Whether you are thinking about your PR practice, your fitness or your finances there is a pragmatic way to tackle the big picture goals. At the end of each day, look around and ask: did I do one good thing today? For a client that might mean making an extra effort to get them included on a panel at a show. For your colleagues it might be offering some extra help on a project. At home it might mean putting down your phone and spending time instead with your kids or significant other. If fitness is your resolution then maybe that one good thing is one more push up or one less good donut.

You can also apply the one good thing rule to how you interact with others. Anyone who follows the news knows there isn’t enough compassion in our world today. So that one good thing might be saying hello to a stranger, deciding to not post an angry Facebook comment or sending that check to the charity that sends you a mailer every year.

All of the small actions in your life cascade and create bigger actions. Think about how you could change your own situation – not to mention the world around you – by remembering that one good thing each day. Have a wonderful holiday season and we’ll see you in 2020.

Justin Norton
Account Director

One Good Thing This Holiday Season – And Beyond

December 17, 2019

As we get closer to Christmas and New Year’s it’s typical to look back. Depending on what happened in your life there might be pride, good memories, some regret, maybe a sense that things were left unaccomplished. Many people enter the New Year with a burning ambition to change everything in their life or career, only to realize they’ve overcommitted and quickly return to their old ways. In PR, many vow to change the fortunes of a client overnight then realize that they need to do some groundwork first.

Whether you are thinking about your PR practice, your fitness or your finances there is a pragmatic way to tackle the big picture goals. At the end of each day, look around and ask: did I do one good thing today? For a client that might mean making an extra effort to get them included on a panel at a show. For your colleagues it might be offering some extra help on a project. At home it might mean putting down your phone and spending time instead with your kids or significant other. If fitness is your resolution then maybe that one good thing is one more push up or one less good donut.

You can also apply the one good thing rule to how you interact with others. Anyone who follows the news knows there isn’t enough compassion in our world today. So that one good thing might be saying hello to a stranger, deciding to not post an angry Facebook comment or sending that check to the charity that sends you a mailer every year.

All of the small actions in your life cascade and create bigger actions. Think about how you could change your own situation – not to mention the world around you – by remembering that one good thing each day. Have a wonderful holiday season and we’ll see you in 2020.