Allie Gavan
Account Director

CES 2020: Our Fave Consumer Tech

January 15, 2020

CES is the world’s gathering place for the latest and greatest in consumer electronics – and 2020 was no exception. Tech giants and startups alike hit Las Vegas last week to unveil the technology of the future on a global stage as next-generation innovations are introduced to the marketplace – and the MGP team was on the ground executing PR for a number of them. 

While some inventions can seem outlandish to many consumers, it’s important to keep an open mind and also appreciate the underlying new technology revealed that could potentially find its way into our lives in the future. If nothing else, CES is an incredible opportunity to take stock of the future of tech at large. 

Below are a few of the MGP PR team’s top picks from CES 2020 last week:

Lightyear 

Dutch-based startup Lightyear introduced Lightyear One, the ultra-sleek, solar-powered electric car that’s been dubbed a “Tesla Killer” due to its significant driving range. This was a not-to-be-missed hot ticket on the floor at CES, allowing consumers to drive “effortlessly, electric, anywhere.” Lightyear One will be a necessity in the Netherlands; by 2030 only electric cars will be allowed for sale in the country. Lightyear plans for low-volume production next year with customer deliveries slated for 2021. 

Bosch Virtual Visor 

The high-tech Virtual Visor from Bosch promises to solve the glare factor for drivers by using AI to locate facial features (eyes, mouth and nose) in order to track shadows as they move across the driver’s face. Bosch Virtual Visor will feature a transparent LCD screen paired with an in-cabin RGB camera to track the sun. The visor promises to block the sun without (very importantly) obscuring their view of the rest of the road. 

Hydraloop 

As Engadget explains, “this in-home water recycler is meant to help the planet, and your wallet.” In a nutshell, CES Innovation Award Winner, Hydraloop reduces overall water consumption with its smart, self-cleaning greywater recycling system. Hydraloop is a prime example of the innovations coming out of the Netherlands, which will be a circular economy and reduce C02 emissions by 50% by 2050.

Neon

A top viral hit from CES, Neon’s artificial human avatars made quite the splash even though it is still early days for the company, who has backing from Samsung. The debut of these scarily realistic virtual assistants were “sci-fi”-esque and may have been a bit of smoke and mirrors at this stage, but it will be thrilling to watch Neon (hopefully) deliver on these promises down the line. 

Lexilife Lexilight

This LED desk lamp helps people with dyslexia read letters clearly by pulsing at a customizable rate, which allows the brain to process as if it were coming from one dominant eye (recent studies suggest that dyslexia occurs when the brain instead interprets two dominant eyes in one person). New French company Lexilife’s lamp is now available to consumers in Europe and will soon head to the United States.

Welt Smart Belt Pro

Welt Smart Belt Pro won the CES 2020 Innovation Awards for its quirky yet important new offering intended to lower the fall risk with embedded sensors and algorithms calculating for abnormal gait patterns. This belt is a must-have accessory with an update for 2020 – it comes with its own app that lets you monitor various things including waist size, step count, eating patterns and more. 

We look forward to seeing these and other exciting innovations from CES 2020 come to fruition. To read more on some of the best of this year’s CES, check out these lists from some of our favorite media outlets:

Allie Gavan
Account Director

CES 2020: Our Fave Consumer Tech

January 15, 2020

CES is the world’s gathering place for the latest and greatest in consumer electronics – and 2020 was no exception. Tech giants and startups alike hit Las Vegas last week to unveil the technology of the future on a global stage as next-generation innovations are introduced to the marketplace – and the MGP team was on the ground executing PR for a number of them. 

While some inventions can seem outlandish to many consumers, it’s important to keep an open mind and also appreciate the underlying new technology revealed that could potentially find its way into our lives in the future. If nothing else, CES is an incredible opportunity to take stock of the future of tech at large. 

Below are a few of the MGP PR team’s top picks from CES 2020 last week:

Lightyear 

Dutch-based startup Lightyear introduced Lightyear One, the ultra-sleek, solar-powered electric car that’s been dubbed a “Tesla Killer” due to its significant driving range. This was a not-to-be-missed hot ticket on the floor at CES, allowing consumers to drive “effortlessly, electric, anywhere.” Lightyear One will be a necessity in the Netherlands; by 2030 only electric cars will be allowed for sale in the country. Lightyear plans for low-volume production next year with customer deliveries slated for 2021. 

Bosch Virtual Visor 

The high-tech Virtual Visor from Bosch promises to solve the glare factor for drivers by using AI to locate facial features (eyes, mouth and nose) in order to track shadows as they move across the driver’s face. Bosch Virtual Visor will feature a transparent LCD screen paired with an in-cabin RGB camera to track the sun. The visor promises to block the sun without (very importantly) obscuring their view of the rest of the road. 

Hydraloop 

As Engadget explains, “this in-home water recycler is meant to help the planet, and your wallet.” In a nutshell, CES Innovation Award Winner, Hydraloop reduces overall water consumption with its smart, self-cleaning greywater recycling system. Hydraloop is a prime example of the innovations coming out of the Netherlands, which will be a circular economy and reduce C02 emissions by 50% by 2050.

Neon

A top viral hit from CES, Neon’s artificial human avatars made quite the splash even though it is still early days for the company, who has backing from Samsung. The debut of these scarily realistic virtual assistants were “sci-fi”-esque and may have been a bit of smoke and mirrors at this stage, but it will be thrilling to watch Neon (hopefully) deliver on these promises down the line. 

Lexilife Lexilight

This LED desk lamp helps people with dyslexia read letters clearly by pulsing at a customizable rate, which allows the brain to process as if it were coming from one dominant eye (recent studies suggest that dyslexia occurs when the brain instead interprets two dominant eyes in one person). New French company Lexilife’s lamp is now available to consumers in Europe and will soon head to the United States.

Welt Smart Belt Pro

Welt Smart Belt Pro won the CES 2020 Innovation Awards for its quirky yet important new offering intended to lower the fall risk with embedded sensors and algorithms calculating for abnormal gait patterns. This belt is a must-have accessory with an update for 2020 – it comes with its own app that lets you monitor various things including waist size, step count, eating patterns and more. 

We look forward to seeing these and other exciting innovations from CES 2020 come to fruition. To read more on some of the best of this year’s CES, check out these lists from some of our favorite media outlets: