Be Mine: A Love Letter to Our Clients
February 13, 2020
How do we appreciate thee, let us count the ways…
We value our clients highly at MGP; their success is ours and we work hard to foster strong relationships where our clients see us as an extension of their respective teams. However, a successful client-agency relationship is a two-way street.
In the spirit of Valentine’s heart candies, here are five reasons we love our clients:
- Hot Stuff: Our clients know their stuff and know who they are (and are not!). They come to the table with a clear vision of their own brand and identity, looking for us to help communicate that to their stakeholders, target audiences, media and otherwise.
- Call Me: Our favorite clients are hyper-communicative – just like us! They know they can reach us most times of day (we are a multi-time zone crew) by email, text, Whatsapp, Slack — you name it — and they make themselves available to us in the same fashion. When we have an urgent, exciting media lead they eagerly hop to it and provide expert insight for a journalist at lightning speed.
- Mad 4 U: Clients who truly listen to us and trust in our years of expertise in communications and are open to receiving constructive feedback. They have ambitious, yet realistic expectations, are nimble and make the most strategic, thoughtful choices with our guidance.
- Smarty Pants: We love creative, knowledgeable clients who are always up for a brainstorm with us to come up with fresh ideas and aren’t afraid to push the envelope. They also appreciate when we go the extra mile to come up with something they may not have thought of themselves.
- Be Mine: We love when our clients trust us to work our magic! The most self-aware (and usually most successful) clients know their strengths – and ours – and trust in us to make them shine.
We are fortunate to have many stellar clients that work collaboratively with us to create great PR results for their brands – and equally help to make us our jobs in PR fulfilling on many levels.
Happy Valentine’s Day to our clients from the MGP team — and here’s to feeling all the love!
How to Dominate at Mobile World Congress
March 2, 2018
It’s been an exciting week for the MGP team. We just wrapped up Mobile World Congress Barcelona
2018, and we’re pleased to share some impressive highlights across the board for every client that
attended. Here’s a quick snapshot of MGP’s MWC Barcelona week by the numbers:
• Supported six clients at the show
• Secured eight speaking opportunities for our clients
• Facilitated more than 45 press and analyst meetings, resulting in 47 pieces of coverage this
week with more to come
• One GLOMO award win in the Best Connected Consumer Device category
• Four Best in Show awards including TechCrunch, PCMag, Android Authority and IHS Markit
• Mobile World Live Show Daily features for two clients
• Celebrated MGP’s 10 year anniversary and launch of our new website with a dinner hosting
some of our longtime journalist friends and colleagues
We’re proud of the client work we do, and we’re also very proud of the relationships we’ve nurtured with
the GSMA and Mobile World Congress over the years. We take a very strategic approach to this event, as
we recognize it is critical for any company in the mobile technology space. This is an event where we
start the work early and drive hard, but it always pays off when our clients – no matter their size – make a
big splash at one of the biggest annual global conferences.
Our work with clients means we never get to spend as much time listening to all the great session content
at MWC as we’d like, but that doesn’t stop us from keeping our finger on the pulse of the show. This
year, we saw several themes stand out:
Unless you’re under a rock, you know 5G was a critical theme for 2018. But what we found interesting is
more than ever there was a focus on concrete deliverables – namely monetization. We watched the
industry at large fumble 3G and 4G, and now there seems to be a prescient understanding that without
proper monetization efforts there is little value in 5G. This is particularly critical on the enterprise side, as
they will find far greater impact with the evolution of 5G than the consumer.
Speaking of monetization, it seemed to hang in the air all around us. We heard questions from the show
floor around how operators can monetize new opportunities not just in a 5G landscape, but in IoT; how
marketers can better monetize the mobile experience; how brands can monetize engagement in ways that
brings value to the end user. Monetization vs. new technology always seems to be a chicken and egg
question, but this year there seemed to be a consensus that technology without a monetization strategy is
set up to fail quickly.
Artificial Intelligence was once again a hot topic, but this year it focused on how to drive value to the
consumer. Amit Hammer, CEO of Neura took the main stage with Philips to discuss how the company is
using Neura’s AI engine to better understand customers in the physical world, in order to offer more
enlightened, personalized and relevant engagement in the digital world. One of the driving themes of AI
this year was how imperative it is that companies use it intelligently to improve the customer experience
and drive internal efficiencies.
Finally, mobile marketing played a big role at this year’s event with the first ever MWC CMO Summit –
and our clients were front and center:
• Kris Bondi, CMO of Neura and Jennifer Shambroom, CMO of YouAppi spoke to attendees about
how to leverage your brand for mobile.
• Jacquie Amacher, VP of marketing at Juvo shared valuable insights into how building a mobile
identity can drive context and value for personalization and engagement.
• Jennifer Kyriakakis, founder and VP of marketing at MATRIXX Software laid out the path to
purchase for mobile users, and what telco operators can learn from the masters.
The role of marketing is changing dramatically in the face of mobile technology, and we’re excited to
work with some of the best in the business doing innovative things to reach entirely new populations and
There is no question that Mobile World Congress is equal parts exhilarating and exhausting. We tip our
hats to our great clients and congratulate them on their impressive success at the show. We’ll take just a
day to recuperate from the madness before we turn our attention to propelling the MWC momentum
forward for MWC Shanghai this summer and MWC Americas in Los Angeles this fall