It’s easy to get caught up in a slew of bad environmental news on Earth Day. Let’s face it: there is plenty of it each day – catastrophic wildfires, radical temperature changes, melting ice caps, endangered rainforests and species, and more. There is so much work to be done that figuring out where to start – or even if real change is possible – can feel overwhelming. Or worse, cause you to lose hope.

Our collective challenges are daunting, but there is a path forward. One of the ways we can all help is by looking at the things we do best and then finding ways to marshal those talents toward the greater good. And public relations – which is able to share news, tell stories, and shape the larger discussion just like journalists, writers, or filmmakers – can help by amplifying the untold tales of businesses that are thriving, and by working towards a more sustainable future with circular economies.

We often hear sustainability talked about as small steps big corporations are taking to go green. Companies get better boxes that use less cardboard or fleets of electric cars for delivery or redesign food packaging. These are positive steps. Nonetheless, the public gets suspicious because not much else changes, and greenwashing – providing a false impression of environmental commitment – remains an issue. Still, many companies and startups are not only serious about sustainability but put it at the heart of their business.  At MGP, we’ve been lucky to work with a number of these companies and sustainable technologies: 

• Mosa Meat is developing cultivated beef that could end reliance on factory-farmed beef, which is the number one polluter in the food chain. 
• Aectual is a platform that produces high-quality, 3D-printed architectural and interior products using recycled materials. 
• Dayrize allows companies to track the global environmental impact of products using geospatial mapping and computer algorithms.
• WasteShark (by RanMarine) is an aquatic drone that removes plastic, trash, and other debris from the water.
• Orbisk uses AI and computer vision to help restaurants better manage food waste. 
• Nanotech Energy works to replace traditional lithium-ion batteries with non-flammable batteries made from safer and more sustainable graphene.  
• Energyworx is an Energy Data Management (EDM) solution designed to help accelerate the world’s transition to clean energy. 

What these businesses share is that they marshal human ingenuity and technology to build an environmentally friendly future. Sustainability isn’t a nice extra; the future of these businesses is deeply rooted in sustainability. 

PR needs to partner with more businesses that are built with sustainability as the fabric of who they are. You’ll likely hear today about what big brands are doing, but look deeper for those emerging companies that are part of a collective push towards a sustainable future. The more PR helps tell sustainability stories, and the more the media amplifies sustainability and change agents, the faster we will move toward building a sustainable future for future generations. 

We love working with #sustainable companies. Want to learn more? Get in touch at hello@wearemgp.com.

It’s easy to get caught up in a slew of bad environmental news on Earth Day. Let’s face it: there is plenty of it each day – catastrophic wildfires, radical temperature changes, melting ice caps, endangered rainforests and species, and more. There is so much work to be done that figuring out where to start – or even if real change is possible – can feel overwhelming. Or worse, cause you to lose hope.

Our collective challenges are daunting, but there is a path forward. One of the ways we can all help is by looking at the things we do best and then finding ways to marshal those talents toward the greater good. And public relations – which is able to share news, tell stories, and shape the larger discussion just like journalists, writers, or filmmakers – can help by amplifying the untold tales of businesses that are thriving, and by working towards a more sustainable future with circular economies.

We often hear sustainability talked about as small steps big corporations are taking to go green. Companies get better boxes that use less cardboard or fleets of electric cars for delivery or redesign food packaging. These are positive steps. Nonetheless, the public gets suspicious because not much else changes, and greenwashing – providing a false impression of environmental commitment – remains an issue. Still, many companies and startups are not only serious about sustainability but put it at the heart of their business.  At MGP, we’ve been lucky to work with a number of these companies and sustainable technologies: 

• Mosa Meat is developing cultivated beef that could end reliance on factory-farmed beef, which is the number one polluter in the food chain. 
• Aectual is a platform that produces high-quality, 3D-printed architectural and interior products using recycled materials. 
• Dayrize allows companies to track the global environmental impact of products using geospatial mapping and computer algorithms.
• WasteShark (by RanMarine) is an aquatic drone that removes plastic, trash, and other debris from the water.
• Orbisk uses AI and computer vision to help restaurants better manage food waste. 
• Nanotech Energy works to replace traditional lithium-ion batteries with non-flammable batteries made from safer and more sustainable graphene.  
• Energyworx is an Energy Data Management (EDM) solution designed to help accelerate the world’s transition to clean energy. 

What these businesses share is that they marshal human ingenuity and technology to build an environmentally friendly future. Sustainability isn’t a nice extra; the future of these businesses is deeply rooted in sustainability. 

PR needs to partner with more businesses that are built with sustainability as the fabric of who they are. You’ll likely hear today about what big brands are doing, but look deeper for those emerging companies that are part of a collective push towards a sustainable future. The more PR helps tell sustainability stories, and the more the media amplifies sustainability and change agents, the faster we will move toward building a sustainable future for future generations. 

We love working with #sustainable companies. Want to learn more? Get in touch at hello@wearemgp.com.