Mindy M. Hull
CEO and Founder

CES 2023: Highlights and Coverage From Our Clients

January 11, 2023

Many industries slowly pedal into the New Year. Still, early January is one of the busiest times for PR agencies and public relations professionals. In addition to crowded inboxes and calls that must be returned from the holidays, many PR pros also spend the first full week of the year at CES – the Consumer Electronics Show in Las Vegas. 

CES is the place to go each year in early January for companies who want to introduce the press and, by extension, the world to their new tech or product(s). It’s where reporters travel to get a peek at the latest emerging tech in digital home entertainment technology, wearables, smart home, smart mobility, gadgets and automobiles that could change our lives in a few years. While not quite back to pre-pandemic attendance of 180K+, CES 2023 in-person attendance roared back strong with more than 100,000 people this year.  

MGP has had a strong presence at CES for many years, executing PR for the Netherlands’ Tech Pavilions (70 companies strong!) and others. For CES 2023, we collaborated with companies from every sector imaginable: AI, 3D spatial displays, wireless TV, consumer tech, wearables, digital health and wellness tech, sustainability and climate impact tech and more. We helped clients share their stories with the world and prepare for interviews and on-camera appearances. 

Thank you to all the companies we worked with for their trust and collaboration. We’d like to share some of their coverage highlights, including top-tier press like The Associated Press, CNN, The Wall Street Journal and NBC. (follow the links below to see the full story). If you’re looking for a smart, nimble agency to help you achieve similar results this year, please get in touch. 

Dimenco: 

  • Forbes: All The XR At CES 2023: “Last, but surely not least, is a company we first met in 2020, Dimenco, which makes interactive screens that simulate 3D without glasses by mounting sensors facing the viewer of the device or TV screen. Three years ago there was only one model, and it was over $25,000. Today, they have partners like Asus, Acer, Phillips, and ZSpace making laptops and flat-screen TVs. After OLED and QLED, 3D TV without glasses, what Dimenco calls ‘Built on SR’ technology, could be a thing. A big thing. The kind of thing you see coming at CES.”
  • Android Authority: Best Of CES 2023 Awards: “You’ve seen VR and AR, but what about SR? Dimenco’s Simulated Reality is an advanced 3D spatial display technology bringing impressive 3D with actual depth — no glasses required. The new tech will even follow your gaze as you look around the display for better immersion, thanks to built-in eye-tracking technology. The first laptop with this technology is the ASUS ProArt Studiobook, but pricing and availability for that machine are still a mystery.”

Displace:

  • CNET: The Best TVs We Saw At CES 2023: “Prepare to be shocked. Displace TV is a startup project with a 55-inch OLED screen that fastens to your wall or window using only suction cups. Wireless has been the TV buzzword at this year’s CES event, and this cutting-edge technology is evolving fast. Speaking of wireless, this TV doesn’t come with a remote either. Instead, you can control it with gestures or via an app.”
  • FOX News: New wireless 55-inch TV runs on batteries for a month, sticks to wall without mounting hardware: “Displace TV started out with a mission to answer the troubles customers like you and me have with buying a new big TV for the kitchen. We don’t want to see wires. We don’t want to drill holes in the wall. And we don’t want to have to use a remote control for the basics. What they imagined has just come to life.”
  • ZDNET: The Best TV Announcements From 2023: “Displace created a battery-powered 55-inch television that weighs less than 20 pounds and runs up to a month on a single charge. The company says it can be easily moved from room to room, thanks to proprietary active-loop vacuum technology that makes it stick to walls, or, in the case of CES, glass windows overlooking Las Vegas.” 
  • NBC News: The Biggest Announcements From CES 2023: “The Displace TV is a completely wireless TV that you can stick onto any wall surface via a built-in suction-based back. It’s a 55-inch 4K TV that weighs less than 20 pounds and operates via four rechargeable batteries.”

NOWATCH:

  • CNN: From color-changing cars to self-driving strollers, here’s some of the coolest tech from CES 2023: “Dubbed the world’s first awareable, the $500 Nowatch is a watch… with no clock. The Amsterdam-based startup of the same name launched the device to help users monitor stress, body temperature, heart rate, movement and sleep. But unlike other smartwatches, there’s no watch face – instead, a gemstone sits where the touchscreen display typically goes.”
  • TechCrunch: Nowatch is a health-focused smartwatch without the watch part: “Your health is all you’ve got, and you can’t change what you can’t measure, so it’s little wonder that health trackers are everywhere. The problem with a lot of them, however, is that in addition to measuring steps and heart rate and what-have-you, they also deliver a deluge of notifications. Nowatch takes another tack, offering a lot of the features you’d expect from a health tracker. The company replaces the watch face with a number of interesting-looking materials, subverting the standard “tiny smartphone display” approach.” 
  • The Daily Mail: MailOnline reveals the most weird and wonderful gadgets unveiled at CES 2023: “A Dutch technology company showed off its unique ‘Nowatch’ smartwatch – one that doesn’t even tell the time.  Nowatch, described as an ‘awareable’ rather than a wearable, reads stress, temperature, heart rate, movement and sleep patterns when strapped to the wrist. But it features a small circular slab of gemstone instead of a touchscreen display, meaning it can’t tell its users the time.” 

OneThird: 

  • The Associated Press: CES 2023: Startups aim to reduce global food waste: “Dutch entrepreneur Marco Snikkers aims to solve that problem with an avocado scanner unveiled this week at the CES tech show in Las Vegas and designed for use in supermarkets. It uses optical sensing and AI technology to determine ripeness, displaying on a screen whether an avocado is firm or ready to eat. Snikkers’ startup, OneThird, isn’t just trying to reduce frustration in the kitchen. According to the United Nations, about one-third of food is wasted globally. That means all the carbon emitted to grow, ship and distribute that food was for naught.”
  • Engadget: Finally, a fruit scanner that will tell you if your avocados are ripe: “We’ve all been there. It’s late, you’re tired from a long day’s labor and all you want to do is go home to relax with your loved ones. But you’re not at home, are you? No, you’re at the supermarket with a hankering for homemade guac and that pile of fresh, treacherous avocados is staring you in the face, mocking you with their inscrutable knobby skins and their likely rock-hard insides. Who’s got three days to let them sit in a bag after you go full Last Crusade and choose unwisely? That’s where OneThird’s freshness scanners come in.”
  • Metro: There’s a food scanner that can tell you if your avocado is ripe or not: “There’s nothing worse than a hard and unripened avocado to ruin your day. A food tech startup called OneThird has unveiled a fruit scanner that can tell the state of ripeness of produce, at the Consumer Electronic Show (CES) in Las Vegas, on Tuesday. Using propriety algorithms, the scanner can interpret returns from a near-infrared laser to determine an avocado’s shelf life in real time.”

Homey:

  • The Verge: Why Matter mattered at CES: “The Homey Pro smart home hub is allegedly finally coming to the US in Q1, with support for Wi-Fi, BLE, Zigbee, Z-Wave, 433MHz, and infrared at launch. Matter and Thread support are scheduled for Q2 (Matter) and Q3 (Thread). Homey says the Homey Pro will act as a bridge to bring any non-Matter device into Matter (as long as it’s a device type supported by Matter).”
  • Android Authority: The new Homey Pro aims to be the one smart home hub you need for everything: “Essentially, this device aims to be the center of your entire smart home. It’s easy enough to set up that novices will be comfortable, but also advanced enough that enthusiasts should be happy with the precise level of control they have available to them.” Homey was also named Best of CES 2023 by Android Authority.

Additional NL Tech Pavilion CES 2023 wins: 

Looking for help with PR strategy and to break through the noise? Mercury Global Partners is an award-winning PR firm focused on emerging tech. Get in touch with us at hello@wearemgp.com. 

Mindy M. Hull
CEO and Founder

CES 2023: Highlights and Coverage From Our Clients

January 11, 2023

Many industries slowly pedal into the New Year. Still, early January is one of the busiest times for PR agencies and public relations professionals. In addition to crowded inboxes and calls that must be returned from the holidays, many PR pros also spend the first full week of the year at CES – the Consumer Electronics Show in Las Vegas. 

CES is the place to go each year in early January for companies who want to introduce the press and, by extension, the world to their new tech or product(s). It’s where reporters travel to get a peek at the latest emerging tech in digital home entertainment technology, wearables, smart home, smart mobility, gadgets and automobiles that could change our lives in a few years. While not quite back to pre-pandemic attendance of 180K+, CES 2023 in-person attendance roared back strong with more than 100,000 people this year.  

MGP has had a strong presence at CES for many years, executing PR for the Netherlands’ Tech Pavilions (70 companies strong!) and others. For CES 2023, we collaborated with companies from every sector imaginable: AI, 3D spatial displays, wireless TV, consumer tech, wearables, digital health and wellness tech, sustainability and climate impact tech and more. We helped clients share their stories with the world and prepare for interviews and on-camera appearances. 

Thank you to all the companies we worked with for their trust and collaboration. We’d like to share some of their coverage highlights, including top-tier press like The Associated Press, CNN, The Wall Street Journal and NBC. (follow the links below to see the full story). If you’re looking for a smart, nimble agency to help you achieve similar results this year, please get in touch. 

Dimenco: 

  • Forbes: All The XR At CES 2023: “Last, but surely not least, is a company we first met in 2020, Dimenco, which makes interactive screens that simulate 3D without glasses by mounting sensors facing the viewer of the device or TV screen. Three years ago there was only one model, and it was over $25,000. Today, they have partners like Asus, Acer, Phillips, and ZSpace making laptops and flat-screen TVs. After OLED and QLED, 3D TV without glasses, what Dimenco calls ‘Built on SR’ technology, could be a thing. A big thing. The kind of thing you see coming at CES.”
  • Android Authority: Best Of CES 2023 Awards: “You’ve seen VR and AR, but what about SR? Dimenco’s Simulated Reality is an advanced 3D spatial display technology bringing impressive 3D with actual depth — no glasses required. The new tech will even follow your gaze as you look around the display for better immersion, thanks to built-in eye-tracking technology. The first laptop with this technology is the ASUS ProArt Studiobook, but pricing and availability for that machine are still a mystery.”

Displace:

  • CNET: The Best TVs We Saw At CES 2023: “Prepare to be shocked. Displace TV is a startup project with a 55-inch OLED screen that fastens to your wall or window using only suction cups. Wireless has been the TV buzzword at this year’s CES event, and this cutting-edge technology is evolving fast. Speaking of wireless, this TV doesn’t come with a remote either. Instead, you can control it with gestures or via an app.”
  • FOX News: New wireless 55-inch TV runs on batteries for a month, sticks to wall without mounting hardware: “Displace TV started out with a mission to answer the troubles customers like you and me have with buying a new big TV for the kitchen. We don’t want to see wires. We don’t want to drill holes in the wall. And we don’t want to have to use a remote control for the basics. What they imagined has just come to life.”
  • ZDNET: The Best TV Announcements From 2023: “Displace created a battery-powered 55-inch television that weighs less than 20 pounds and runs up to a month on a single charge. The company says it can be easily moved from room to room, thanks to proprietary active-loop vacuum technology that makes it stick to walls, or, in the case of CES, glass windows overlooking Las Vegas.” 
  • NBC News: The Biggest Announcements From CES 2023: “The Displace TV is a completely wireless TV that you can stick onto any wall surface via a built-in suction-based back. It’s a 55-inch 4K TV that weighs less than 20 pounds and operates via four rechargeable batteries.”

NOWATCH:

  • CNN: From color-changing cars to self-driving strollers, here’s some of the coolest tech from CES 2023: “Dubbed the world’s first awareable, the $500 Nowatch is a watch… with no clock. The Amsterdam-based startup of the same name launched the device to help users monitor stress, body temperature, heart rate, movement and sleep. But unlike other smartwatches, there’s no watch face – instead, a gemstone sits where the touchscreen display typically goes.”
  • TechCrunch: Nowatch is a health-focused smartwatch without the watch part: “Your health is all you’ve got, and you can’t change what you can’t measure, so it’s little wonder that health trackers are everywhere. The problem with a lot of them, however, is that in addition to measuring steps and heart rate and what-have-you, they also deliver a deluge of notifications. Nowatch takes another tack, offering a lot of the features you’d expect from a health tracker. The company replaces the watch face with a number of interesting-looking materials, subverting the standard “tiny smartphone display” approach.” 
  • The Daily Mail: MailOnline reveals the most weird and wonderful gadgets unveiled at CES 2023: “A Dutch technology company showed off its unique ‘Nowatch’ smartwatch – one that doesn’t even tell the time.  Nowatch, described as an ‘awareable’ rather than a wearable, reads stress, temperature, heart rate, movement and sleep patterns when strapped to the wrist. But it features a small circular slab of gemstone instead of a touchscreen display, meaning it can’t tell its users the time.” 

OneThird: 

  • The Associated Press: CES 2023: Startups aim to reduce global food waste: “Dutch entrepreneur Marco Snikkers aims to solve that problem with an avocado scanner unveiled this week at the CES tech show in Las Vegas and designed for use in supermarkets. It uses optical sensing and AI technology to determine ripeness, displaying on a screen whether an avocado is firm or ready to eat. Snikkers’ startup, OneThird, isn’t just trying to reduce frustration in the kitchen. According to the United Nations, about one-third of food is wasted globally. That means all the carbon emitted to grow, ship and distribute that food was for naught.”
  • Engadget: Finally, a fruit scanner that will tell you if your avocados are ripe: “We’ve all been there. It’s late, you’re tired from a long day’s labor and all you want to do is go home to relax with your loved ones. But you’re not at home, are you? No, you’re at the supermarket with a hankering for homemade guac and that pile of fresh, treacherous avocados is staring you in the face, mocking you with their inscrutable knobby skins and their likely rock-hard insides. Who’s got three days to let them sit in a bag after you go full Last Crusade and choose unwisely? That’s where OneThird’s freshness scanners come in.”
  • Metro: There’s a food scanner that can tell you if your avocado is ripe or not: “There’s nothing worse than a hard and unripened avocado to ruin your day. A food tech startup called OneThird has unveiled a fruit scanner that can tell the state of ripeness of produce, at the Consumer Electronic Show (CES) in Las Vegas, on Tuesday. Using propriety algorithms, the scanner can interpret returns from a near-infrared laser to determine an avocado’s shelf life in real time.”

Homey:

  • The Verge: Why Matter mattered at CES: “The Homey Pro smart home hub is allegedly finally coming to the US in Q1, with support for Wi-Fi, BLE, Zigbee, Z-Wave, 433MHz, and infrared at launch. Matter and Thread support are scheduled for Q2 (Matter) and Q3 (Thread). Homey says the Homey Pro will act as a bridge to bring any non-Matter device into Matter (as long as it’s a device type supported by Matter).”
  • Android Authority: The new Homey Pro aims to be the one smart home hub you need for everything: “Essentially, this device aims to be the center of your entire smart home. It’s easy enough to set up that novices will be comfortable, but also advanced enough that enthusiasts should be happy with the precise level of control they have available to them.” Homey was also named Best of CES 2023 by Android Authority.

Additional NL Tech Pavilion CES 2023 wins: 

Looking for help with PR strategy and to break through the noise? Mercury Global Partners is an award-winning PR firm focused on emerging tech. Get in touch with us at hello@wearemgp.com.