Justin Norton
Senior Content Director

Four PR and Content Trends to Watch In 2023 and Beyond

March 03, 2023

2023 is running full steam ahead. It’s already early March — but a large chunk of the year still awaits. Bearing that in mind, here are four things changing in the PR and marketing landscape this year and some tips to get ahead of these shifts. 

  1. Values Matter: How companies behave – not just what they say or make – is a crucial reason they earn support in 2023.
  2. Helpful Tip: Work with a PR firm on key messaging. Before expanding or scaling, define who you are and what values are important to you. Before communicating with others, know exactly who you are and what you stand for. 

  3. Everyone Is a Thought Leader: It’s no longer novel to be a thought leader or an executive/writer. In 2023 everyone (even your intern) is looking to publish something – whether on LinkedIn or their social media sites. As a result, it’s become harder to stick out. There is just as much content being pushed out by brands as independent media companies, and possibly more. 
  4. Helpful Tip: Quality content is still king. Look to write better and reach your point faster than others seeking a similar audience. Don’t be afraid to find a partner to unearth your best stories and tell them well (MGP, for example,  has a senior-level content team that can handle all your content needs).

  5. Companies Focus on Greenwashing:  Being accused of greenwashing is disastrous for a brand. It can cast your entire company’s reputation into question. As a result, companies are doing more to ensure they are doing their part to build a sustainable planet — and not just discussing the importance of green business.
  6. Helpful Tip: Hire someone to take a close look at your business, its products and its process to ensure you are doing everything possible to be sustainable. MGP client Dayrize does amazing work helping companies review their business processes to see where they can make meaningful changes.
     

  7. Social and Sales Merge Even More:  If you’ve been on Facebook or Instagram and noticed more ads in your feed you aren’t alone. People are increasingly buying items through social sites. Social sites aren’t just places to raise brand awareness through content – they are places where content can lead directly to sales. 

Helpful Tip: Keep social content short and sweet. If sales are your goal, eye-popping visuals are more effective than words. Be prepared to hear from your customers via social media as much is not more than traditional means like email. 

Looking for help with PR strategy and to break through the noise? Mercury Global Partners is an award-winning PR firm focused on emerging tech. Get in touch with us at hello@wearemgp.com

Justin Norton
Senior Content Director

Four PR and Content Trends to Watch In 2023 and Beyond

March 03, 2023

2023 is running full steam ahead. It’s already early March — but a large chunk of the year still awaits. Bearing that in mind, here are four things changing in the PR and marketing landscape this year and some tips to get ahead of these shifts. 

  1. Values Matter: How companies behave – not just what they say or make – is a crucial reason they earn support in 2023.
  2. Helpful Tip: Work with a PR firm on key messaging. Before expanding or scaling, define who you are and what values are important to you. Before communicating with others, know exactly who you are and what you stand for. 

  3. Everyone Is a Thought Leader: It’s no longer novel to be a thought leader or an executive/writer. In 2023 everyone (even your intern) is looking to publish something – whether on LinkedIn or their social media sites. As a result, it’s become harder to stick out. There is just as much content being pushed out by brands as independent media companies, and possibly more. 
  4. Helpful Tip: Quality content is still king. Look to write better and reach your point faster than others seeking a similar audience. Don’t be afraid to find a partner to unearth your best stories and tell them well (MGP, for example,  has a senior-level content team that can handle all your content needs).

  5. Companies Focus on Greenwashing:  Being accused of greenwashing is disastrous for a brand. It can cast your entire company’s reputation into question. As a result, companies are doing more to ensure they are doing their part to build a sustainable planet — and not just discussing the importance of green business.
  6. Helpful Tip: Hire someone to take a close look at your business, its products and its process to ensure you are doing everything possible to be sustainable. MGP client Dayrize does amazing work helping companies review their business processes to see where they can make meaningful changes.
     

  7. Social and Sales Merge Even More:  If you’ve been on Facebook or Instagram and noticed more ads in your feed you aren’t alone. People are increasingly buying items through social sites. Social sites aren’t just places to raise brand awareness through content – they are places where content can lead directly to sales. 

Helpful Tip: Keep social content short and sweet. If sales are your goal, eye-popping visuals are more effective than words. Be prepared to hear from your customers via social media as much is not more than traditional means like email. 

Looking for help with PR strategy and to break through the noise? Mercury Global Partners is an award-winning PR firm focused on emerging tech. Get in touch with us at hello@wearemgp.com