We’ve pulled together some of our favorite PR tools that help us do our job because who doesn’t want to make PR life a little bit easier? 

With the following PR tools, it is easier to do what we do at the pace we do it. Here are some of our favorites.

1. Slack: Slack is one of our most used PR tools. As an entirely virtual team with members dotted around the US and Europe, we need to be able to communicate and chat more efficiently than sending an email and waiting for a response. Slack allows us to do that. We can instant message, share documents, talk within channels, and speak quickly via Slack’s integrated ‘Huddle’ feature. We also use it to communicate with our clients externally for the same purposes. Slack is definitely, one we couldn’t live without.
2. Grammarly: Grammarly is a brilliant PR tool when you need another set of eyes to check your writing for spelling and grammar errors. You can use it while you write in desktop applications and sites across the web in real-time as you move between apps, social media, documents, messages, and emails. You can also copy and paste your text into the website if you’d prefer Grammarly to have a review once you’ve finished. Public relations involves a lot of writing — press releases, bylines, blog posts and more, so Grammarly is a handy tool.
3. Otter.ai: AI is booming right now, and we are here for it. Otter.ai is an AI-powered note-taking and collaboration app that lets you remember, search, and share your voice conversations. It records audio, writes notes, automatically captures slides, generates summaries, and assigns action items. We find it invaluable for journalist interviews and analyst briefings. Otter.ai is helpful to ensure you, your team and your clients don’t miss a thing and everyone is on the same page – vital in the PR industry, which has so many moving parts.
4. Deepl: We use Deepl to translate documents and articles easily. It’s a fantastic tool if you’ve received a piece of media coverage in another language and need to share it with the client. Deepl also translates whole documents and PDFs — a practical tool every PR professional should have in their belt.
5. Dropbox and Google Drive: To organize and store all of our work, we use a combination of Dropbox and Google Drive. Both file hosting and sharing tools allow us to access and edit the same documents — which is particularly useful for a virtual PR team. It also allows us to share links with clients so they can see the newest file versions without us having to share multiple documents each time something is updated. Less back and forth – less confusion!
6. AP Stylebook: The writing “Bible.” Everything a PR professional writes, from blogs and op-eds to social media and press releases, should adhere to the AP Stylebook rules. Updated annually and with regular updates communicated via email, AP Stylebook is the grammar style and usage guide used worldwide in newsrooms, classrooms and corporate offices.

We will share more PR tools in our ‘Part 2,’ so check back next week.If there’s one that you love that isn’t on our list so far, drop us a message. We’re all ears!

Looking for an efficient and productive PR firm to get the word out about your product or service? Mercury Global Partners is an “all senior” PR firm focused on emerging tech like sustainability, healthcare, AI and more. Get in touch with us at hello@wearemgp.com.

We’ve pulled together some of our favorite PR tools that help us do our job because who doesn’t want to make PR life a little bit easier? 

With the following PR tools, it is easier to do what we do at the pace we do it. Here are some of our favorites.

1. Slack: Slack is one of our most used PR tools. As an entirely virtual team with members dotted around the US and Europe, we need to be able to communicate and chat more efficiently than sending an email and waiting for a response. Slack allows us to do that. We can instant message, share documents, talk within channels, and speak quickly via Slack’s integrated ‘Huddle’ feature. We also use it to communicate with our clients externally for the same purposes. Slack is definitely, one we couldn’t live without.
2. Grammarly: Grammarly is a brilliant PR tool when you need another set of eyes to check your writing for spelling and grammar errors. You can use it while you write in desktop applications and sites across the web in real-time as you move between apps, social media, documents, messages, and emails. You can also copy and paste your text into the website if you’d prefer Grammarly to have a review once you’ve finished. Public relations involves a lot of writing — press releases, bylines, blog posts and more, so Grammarly is a handy tool.
3. Otter.ai: AI is booming right now, and we are here for it. Otter.ai is an AI-powered note-taking and collaboration app that lets you remember, search, and share your voice conversations. It records audio, writes notes, automatically captures slides, generates summaries, and assigns action items. We find it invaluable for journalist interviews and analyst briefings. Otter.ai is helpful to ensure you, your team and your clients don’t miss a thing and everyone is on the same page – vital in the PR industry, which has so many moving parts. 
4. Deepl: We use Deepl to translate documents and articles easily. It’s a fantastic tool if you’ve received a piece of media coverage in another language and need to share it with the client. Deepl also translates whole documents and PDFs — a practical tool every PR professional should have in their belt.
5. Dropbox and Google Drive: To organize and store all of our work, we use a combination of Dropbox and Google Drive. Both file hosting and sharing tools allow us to access and edit the same documents — which is particularly useful for a virtual PR team. It also allows us to share links with clients so they can see the newest file versions without us having to share multiple documents each time something is updated. Less back and forth – less confusion!
6. AP Stylebook: The writing “Bible.” Everything a PR professional writes, from blogs and op-eds to social media and press releases, should adhere to the AP Stylebook rules. Updated annually and with regular updates communicated via email, AP Stylebook is the grammar style and usage guide used worldwide in newsrooms, classrooms and corporate offices.

We will share more PR tools in our ‘Part 2,’ so check back next week.If there’s one that you love that isn’t on our list so far, drop us a message. We’re all ears!

Looking for an efficient and productive PR firm to get the word out about your product or service? Mercury Global Partners is an “all senior” PR firm focused on emerging tech like sustainability, healthcare, AI and more. Get in touch with us at hello@wearemgp.com.