We recently shared some of our favorite PR tools and promised we’d be back soon with some more, so without further ado, here are some more of our favorites: 

1. Canva: Canva is fantastic graphic design software. Our team uses it for social media graphics, infographics, press invitations, and more. It’s an intuitive, easy-to-use DIY tool, which is handy if you don’t have a designer on your team but need some graphic design work done to a professional standard. Canva offers many templates, particularly in Canva Pro, so you can use these to your advantage even if you are not design savvy.
2. CoverageBook: Reporting coverage is one thing; making it digestible is another. Issued a press release or news announcement for a client and received an avalanche of media coverage? CoverageBook allows you to add multiple URL links at a time and organizes them neatly, provides screenshots of the media articles, and comes with robust media metrics that you can customize — all packaged up in a lovely shareable link or downloadable as a PDF.
3. Squoosh app: A tool for quickly resizing and compressing images, the Squoosh app is easy to use – again, even if you’re not particularly design-savvy.
4. Google Alerts: If you’ve distributed a press release on a newswire and are waiting for media coverage to publish, Google Alerts make it super helpful to stay on top of it. Set up your client’s name in Google Alerts and set the alert to “As It Happens,” allowing you to get on with other pressing PR work. Google Alerts will notify you via email when it detects a mention of your client. Google Alerts are also handy for keeping an eye on keywords related to potential breaking news — news you can newsjack and insert your client into the conversation.
5. Muckrack: Muckrack is a media database and monitoring/reporting software tool. It helps build targeted media lists and for media reporting. For example, if you’re looking for journalists who cover ‘AI,’ you can do this quickly or do more advanced searches if you need to be more specific — and then export.
6. HARO: An acronym for “Help A Reporter Out,” HARO connects journalists seeking expertise to include in their articles with sources who have that expertise. We use HARO daily to engage with journalists and position our clients as thought and opinion leaders.

New tools pop up frequently, so we always have our ears to the ground, ready to trial and learn new tools to help streamline processes and work more efficiently and productively. We hope they do the same for you!

Looking for an efficient and productive PR firm to get the word out about your product or service? Mercury Global Partners is an “all senior” PR firm focused on emerging tech like sustainability, healthcare, AI and more. Get in touch with us at hello@wearemgp.com.

We recently shared some of our favorite PR tools and promised we’d be back soon with some more, so without further ado, here are some more of our favorites: 

1. Canva: Canva is fantastic graphic design software. Our team uses it for social media graphics, infographics, press invitations, and more. It’s an intuitive, easy-to-use DIY tool, which is handy if you don’t have a designer on your team but need some graphic design work done to a professional standard. Canva offers many templates, particularly in Canva Pro, so you can use these to your advantage even if you are not design savvy.
2. CoverageBook: Reporting coverage is one thing; making it digestible is another. Issued a press release or news announcement for a client and received an avalanche of media coverage? CoverageBook allows you to add multiple URL links at a time and organizes them neatly, provides screenshots of the media articles, and comes with robust media metrics that you can customize — all packaged up in a lovely shareable link or downloadable as a PDF. 
3. Squoosh app: A tool for quickly resizing and compressing images, the Squoosh app is easy to use – again, even if you’re not particularly design-savvy.
4. Google Alerts: If you’ve distributed a press release on a newswire and are waiting for media coverage to publish, Google Alerts make it super helpful to stay on top of it. Set up your client’s name in Google Alerts and set the alert to “As It Happens,” allowing you to get on with other pressing PR work. Google Alerts will notify you via email when it detects a mention of your client. Google Alerts are also handy for keeping an eye on keywords related to potential breaking news — news you can newsjack and insert your client into the conversation. 
5. Muckrack: Muckrack is a media database and monitoring/reporting software tool. It helps build targeted media lists and for media reporting. For example, if you’re looking for journalists who cover ‘AI,’ you can do this quickly or do more advanced searches if you need to be more specific — and then export. 
6. HARO: An acronym for “Help A Reporter Out,” HARO connects journalists seeking expertise to include in their articles with sources who have that expertise. We use HARO daily to engage with journalists and position our clients as thought and opinion leaders.

New tools pop up frequently, so we always have our ears to the ground, ready to trial and learn new tools to help streamline processes and work more efficiently and productively. We hope they do the same for you!

Looking for an efficient and productive PR firm to get the word out about your product or service? Mercury Global Partners is an “all senior” PR firm focused on emerging tech like sustainability, healthcare, AI and more. Get in touch with us at hello@wearemgp.com.