Simplicity is a shared feature of many successful political campaigns. In the 90s, an uncharismatic Republican candidate named Jim Gilmore won the Virginia governor’s race with three words: “No car tax.” Former U.S. President Trump’s political brand is four words: “Make America Great Again.” Former U.S. President Obama coasted to the presidency with three words: “Yes, We Can.”

We’re not suggesting businesses and tech companies should build their entire brand and business mission with a handful of words — even though Apple did so quite well with “Think Different.” However, we suggest that every business be able to distill the value proposition of their product, service or invention into a single sentence. A company’s connection with investors, customers and the media grows stronger if it’s easy for them to know why they should care.

Let’s see if I can do it.
MGP is a nimble, tech-focused PR boutique that helps companies find and tell their stories to become household names.

Mind you, the above might differ from how my CEO would phrase it. But I think she’d agree with the sentiment, as would the rest of our staff. We know our mission, our value, and how to communicate it to others. We can say who we are and what we do in one sentence — which is a monumental part of PR and marketing.

In my experience, one of the biggest struggles for businesses, especially tech businesses, is to state who they are and what they do in a single sentence. They want to use big words, share all the cool little widgets on their product, and include anything they find remotely interesting when they write press releases or share campaigns. Part of this is because executives are inherently close to their business, know every detail and want to share everything. Part of this is due to a fear that people won’t think their company is unique or different if they don’t include it all. You must be able to distill your business proposition into a single sentence.

In 2023 very few people outside of a company want to know all those details. They want to understand how you can make something better in their lives. If they have a little more time, they want to ensure you have principles.

See if you can pass the one-sentence test. Can you distill the most crucial things about your business into a sentence? If not, you still have work to do. If it’s tough, start with a paragraph and then trim it down to a single sentence. See if it makes sense to a family member or friends who aren’t tech savvy and don’t really understand what you do.

That’s the one-sentence rule: you’ll be poised for PR success if you are confident enough in your story and vision to distill it into one sentence.

Need a public relations firm that can find what makes you stand out and turn it into stories that grab market share? Mercury Global Partners’ PR team includes senior PR and content executives that can help. Email us at hello@wearemgp.com to learn more.

Simplicity is a shared feature of many successful political campaigns. In the 90s, an uncharismatic Republican candidate named Jim Gilmore won the Virginia governor’s race with three words: “No car tax.” Former U.S. President Trump’s political brand is four words: “Make America Great Again.” Former U.S. President Obama coasted to the presidency with three words: “Yes, We Can.”

We’re not suggesting businesses and tech companies should build their entire brand and business mission with a handful of words — even though Apple did so quite well with “Think Different.” However, we suggest that every business be able to distill the value proposition of their product, service or invention into a single sentence. A company’s connection with investors, customers and the media grows stronger if it’s easy for them to know why they should care.

Let’s see if I can do it.
MGP is a nimble, tech-focused PR boutique that helps companies find and tell their stories to become household names.

Mind you, the above might differ from how my CEO would phrase it. But I think she’d agree with the sentiment, as would the rest of our staff. We know our mission, our value, and how to communicate it to others. We can say who we are and what we do in one sentence — which is a monumental part of PR and marketing.

In my experience, one of the biggest struggles for businesses, especially tech businesses, is to state who they are and what they do in a single sentence. They want to use big words, share all the cool little widgets on their product, and include anything they find remotely interesting when they write press releases or share campaigns. Part of this is because executives are inherently close to their business, know every detail and want to share everything. Part of this is due to a fear that people won’t think their company is unique or different if they don’t include it all. You must be able to distill your business proposition into a single sentence.

In 2023 very few people outside of a company want to know all those details. They want to understand how you can make something better in their lives. If they have a little more time, they want to ensure you have principles.

See if you can pass the one-sentence test. Can you distill the most crucial things about your business into a sentence? If not, you still have work to do. If it’s tough, start with a paragraph and then trim it down to a single sentence. See if it makes sense to a family member or friends who aren’t tech savvy and don’t really understand what you do.

That’s the one-sentence rule: you’ll be poised for PR success if you are confident enough in your story and vision to distill it into one sentence.

Need a public relations firm that can find what makes you stand out and turn it into stories that grab market share? Mercury Global Partners’ PR team includes senior PR and content executives that can help. Email us at hello@wearemgp.com to learn more.