As the leaves begin to change and temperatures drop, public relations professionals also start  planning their strategies for the new season. The summer months are often a slower time in PR, but it’s critical to stay ahead of the curve going into fall.

Here are five planning tips to help PR teams navigate this dynamic time of year:

1. Start Planning for Holiday Campaigns Early

Fall is a holiday season, and it’s never too early to start planning holiday PR campaigns. Start by mapping out strategies for Thanksgiving, Black Friday, Cyber Monday, Christmas, New Year’s — and even Valentine’s Day. Early planning allows PR pros to create compelling content, secure partnerships and helps prevent them from feeling intense burnout towards the end of the year. 

2. Highlight Sustainability and Eco-Friendly Initiatives

Summer may be a time for hitting the beach and having backyard BBQs, but fall is when it cools down enough for hikes and leaf peeping (an increasingly popular term that just means watching and photographing fall foliage). During this time when people might be more thankful for nature, help clients craft PR messages that showcase their commitment to environmental responsibility, and consider campaigns designed to capture the attention of eco-conscious consumers.

3. Embrace Seasonal Storytelling

Fall is filled with unique traditions that go far beyond pumpkin spice lattes. Use this time to your advantage by incorporating seasonal elements into your storytelling. Whether it’s Halloween-inspired campaigns, heartwarming tales of gratitude or predictions for the new year, align your PR efforts with the spirit of the season. Craft narratives that resonate with your audience’s fall-related emotions and experiences to make your brand more relatable and engaging.

4. Monitor Trending Topics

The fall months are typically a very busy time for PR, so make sure you’re not missing out on anything that can help your business or your clients. It’s essential to stay agile and keep a close eye on news and social media trends during the fall season. Prepare to pivot strategies when necessary and make sure you’re responding quickly and thoughtfully to relevant news stories or social conversations that can help maintain relevance and build credibility.

5. Leverage Visual Content 

The fall season is incredibly picturesque, with vibrant colors and cozy vibes. Take advantage of this by incorporating eye-catching visuals into your PR strategies and campaigns. Share high-quality photos and videos that reflect the season and resonate with your brand and clients. Visual content continues to be a better trigger for social algorithms, along with better overall engagement, and it will help reach a broader audience.

These are just some of the ideas that can make this an especially successful season for your business and clients. Make sure that you are making the most of what the season can offer and use it to connect with your audiences in a meaningful way. 

Looking for an efficient and productive PR firm to get the word out about your product or service? Mercury Global Partners is an “all senior” PR firm focused on emerging tech like sustainability, healthcare, AI and more. Get in touch with us at hello@wearemgp.com.

As the leaves begin to change and temperatures drop, public relations professionals also start  planning their strategies for the new season. The summer months are often a slower time in PR, but it’s critical to stay ahead of the curve going into fall.

Here are five planning tips to help PR teams navigate this dynamic time of year:

1. Start Planning for Holiday Campaigns Early

Fall is a holiday season, and it’s never too early to start planning holiday PR campaigns. Start by mapping out strategies for Thanksgiving, Black Friday, Cyber Monday, Christmas, New Year’s — and even Valentine’s Day. Early planning allows PR pros to create compelling content, secure partnerships and helps prevent them from feeling intense burnout towards the end of the year. 

2. Highlight Sustainability and Eco-Friendly Initiatives

Summer may be a time for hitting the beach and having backyard BBQs, but fall is when it cools down enough for hikes and leaf peeping (an increasingly popular term that just means watching and photographing fall foliage). During this time when people might be more thankful for nature, help clients craft PR messages that showcase their commitment to environmental responsibility, and consider campaigns designed to capture the attention of eco-conscious consumers.

3. Embrace Seasonal Storytelling

Fall is filled with unique traditions that go far beyond pumpkin spice lattes. Use this time to your advantage by incorporating seasonal elements into your storytelling. Whether it’s Halloween-inspired campaigns, heartwarming tales of gratitude or predictions for the new year, align your PR efforts with the spirit of the season. Craft narratives that resonate with your audience’s fall-related emotions and experiences to make your brand more relatable and engaging.

4. Monitor Trending Topics

The fall months are typically a very busy time for PR, so make sure you’re not missing out on anything that can help your business or your clients. It’s essential to stay agile and keep a close eye on news and social media trends during the fall season. Prepare to pivot strategies when necessary and make sure you’re responding quickly and thoughtfully to relevant news stories or social conversations that can help maintain relevance and build credibility.

5. Leverage Visual Content 

The fall season is incredibly picturesque, with vibrant colors and cozy vibes. Take advantage of this by incorporating eye-catching visuals into your PR strategies and campaigns. Share high-quality photos and videos that reflect the season and resonate with your brand and clients. Visual content continues to be a better trigger for social algorithms, along with better overall engagement, and it will help reach a broader audience.

These are just some of the ideas that can make this an especially successful season for your business and clients. Make sure that you are making the most of what the season can offer and use it to connect with your audiences in a meaningful way. 

Looking for an efficient and productive PR firm to get the word out about your product or service? Mercury Global Partners is an “all senior” PR firm focused on emerging tech like sustainability, healthcare, AI and more. Get in touch with us at hello@wearemgp.com.