Artificial intelligence has made significant advancements in natural language generation (NLG) and content creation, especially with the release of ChatGPT. This may lead some people to believe they can get away with just plugging in prompts and receive endless content. But, it’s not quite that simple; there are still significant pitfalls to this approach. 

Here are the five reasons why you should depend on your human crew instead of AI:

1. Creativity and Originality 

AI can generate content based on patterns and data it has been trained on, but it lacks true creativity and the ability to produce genuinely original ideas. Human writers can draw from their unique perspectives and experiences to create content that is fresh, imaginative and thought-provoking.

2. Emotional Intelligence

Writing often involves conveying emotions, empathy and understanding of human experiences. Human writers can infuse their work with emotional depth, tone and empathy that resonate with readers on a deeper level. AI, on the other hand, cannot truly understand or express emotions and everything still comes out a little too stiff, a little too wooden.

3. Contextual Understanding

AI may struggle with understanding the broader context in which content is created. Human writers can adapt their writing to suit specific audiences, cultural differences and current events, ensuring that their content is relevant and engaging in various contexts. This is also important if looking at current events where the AI may not be caught up to the latest news.

4. Critical Thinking and Problem-Solving

Writing often requires critical thinking, analysis, and the ability to solve complex problems. Human writers can navigate ambiguity, make subjective judgments and offer nuanced perspectives, which can be challenging for AI systems that rely on predefined algorithms.

5. Adaptability and Learning

Human writers can continuously learn and adapt their writing styles, techniques and subject matter expertise. If you want a writer to change something or come at a topic from a different angle, you can talk to them and answer their questions. With AI you’re stuck with whatever it outputs. 

AI can be a useful tool and is only getting better by the day. But it’s not a magic bullet. If you need content creation, don’t think you’ve found a loophole by depending on ChatGPT – the qualities that make human writers invaluable is how they connect with readers on a deep and meaningful level. At least for now, it is something that just can’t be matched.

Looking for an efficient and productive PR firm to get the word out about your product or service? Mercury Global Partners is an “all senior” PR firm focused on emerging tech like sustainability, healthcare, AI and more. Get in touch with us at hello@wearemgp.com.

Artificial intelligence has made significant advancements in natural language generation (NLG) and content creation, especially with the release of ChatGPT. This may lead some people to believe they can get away with just plugging in prompts and receive endless content. But, it’s not quite that simple; there are still significant pitfalls to this approach. 

Here are the five reasons why you should depend on your human crew instead of AI:

1. Creativity and Originality 

AI can generate content based on patterns and data it has been trained on, but it lacks true creativity and the ability to produce genuinely original ideas. Human writers can draw from their unique perspectives and experiences to create content that is fresh, imaginative and thought-provoking.

2. Emotional Intelligence

Writing often involves conveying emotions, empathy and understanding of human experiences. Human writers can infuse their work with emotional depth, tone and empathy that resonate with readers on a deeper level. AI, on the other hand, cannot truly understand or express emotions and everything still comes out a little too stiff, a little too wooden.

3. Contextual Understanding

AI may struggle with understanding the broader context in which content is created. Human writers can adapt their writing to suit specific audiences, cultural differences and current events, ensuring that their content is relevant and engaging in various contexts. This is also important if looking at current events where the AI may not be caught up to the latest news.

4. Critical Thinking and Problem-Solving

Writing often requires critical thinking, analysis, and the ability to solve complex problems. Human writers can navigate ambiguity, make subjective judgments and offer nuanced perspectives, which can be challenging for AI systems that rely on predefined algorithms.

5. Adaptability and Learning

Human writers can continuously learn and adapt their writing styles, techniques and subject matter expertise. If you want a writer to change something or come at a topic from a different angle, you can talk to them and answer their questions. With AI you’re stuck with whatever it outputs. 

AI can be a useful tool and is only getting better by the day. But it’s not a magic bullet. If you need content creation, don’t think you’ve found a loophole by depending on ChatGPT – the qualities that make human writers invaluable is how they connect with readers on a deep and meaningful level. At least for now, it is something that just can’t be matched.

Looking for an efficient and productive PR firm to get the word out about your product or service? Mercury Global Partners is an “all senior” PR firm focused on emerging tech like sustainability, healthcare, AI and more. Get in touch with us at hello@wearemgp.com.