Public Relations plays a pivotal role in shaping a brand’s image and reputation. PR professionals are responsible for managing communications, building relationships and maintaining a positive public image for their clients or organizations. Not all PR firms are created equal, however, and far too many fall into some common traps. Here are the top ten complaints we hear from new prospective clients who’ve been burned previously by PR firms: 

Lack of Strategy.

One of the most common mistakes in PR is not having a well-defined strategy. PR professionals need to set clear objectives, target audiences and key messages. Without a strategic plan, efforts can become scattered and lose efficacy.

Inconsistent Messaging.

Consistency is key in PR. Failing to maintain a consistent message across different channels and platforms can confuse the intended audience and weaken the brand’s identity. It also puts more work on your plate – consistency means that a lot of messaging can be reused without taking trips back to the well. 

Overpromising and Under Delivering.

PR people often fall into the trap of making grand promises that they — or their firm — can’t fulfill. While it may make the agency look good at first, overpromising and under delivering  erodes trust and damages the brand’s credibility. It’s essential to be realistic in all communications.

Not Measuring Results.

PR efforts should be measurable. Failing to track and analyze key performance indicators (KPIs) makes it challenging to demonstrate the value of PR activities to current and future stakeholders.

Poor Media Relationships.

Building and maintaining relationships with journalists is vital for successful PR. Neglecting and failing to cultivate these relationships can result in missed opportunities for coverage.

Overlooking the Power of Storytelling.

Storytelling is a powerful PR tool. Sharing compelling narratives about the company’s journey, values and impact can connect with audiences on a deeper level.

Failure to Do Due Diligence and Plan Properly.

Going in blind to anything is a bad idea, especially when it comes to PR. Not taking the time to do basic research, understand a client or plan properly for an event can be catastrophic. It may seem like extra work at the outset, but it can save you major headaches later. 

Ignoring Feedback; Neglecting Employee Communication.

PR professionals should actively seek and listen to feedback from both internal and external sources. Internal communication is as crucial as external communication. Failing to keep employees informed and engaged can lead to leaks, misunderstandings and a lack of support during challenging times. Ignoring feedback can lead to missed opportunities for improvement and growth.

Ignoring Digital Media.

In today’s digital age, neglecting online platforms and social media can be hugely detrimental. PR professionals must actively engage with digital media to monitor conversations, respond to comments and manage a brand’s online presence.

Poor Crisis Management.

Every organization faces crises at some point. Mishandling a crisis can lead to lasting damage. PR professionals should have a well-prepared crisis communication plan and the ability to respond swiftly and effectively. 

PR is an ever-evolving field, and staying at the top of your game is essential to continued success. There are fundamentals, though, that must always be kept in mind. Avoiding mistakes can have a significant impact on your own reputation and PR career.

Looking for an efficient and productive PR firm to get the word out about your product or service? Mercury Global Partners is an “all senior” PR firm focused on emerging tech like sustainability, healthcare, AI and more. Get in touch with us at hello@wearemgp.com.

Public Relations plays a pivotal role in shaping a brand’s image and reputation. PR professionals are responsible for managing communications, building relationships and maintaining a positive public image for their clients or organizations. Not all PR firms are created equal, however, and far too many fall into some common traps. Here are the top ten complaints we hear from new prospective clients who’ve been burned previously by PR firms: 

Lack of Strategy.

One of the most common mistakes in PR is not having a well-defined strategy. PR professionals need to set clear objectives, target audiences and key messages. Without a strategic plan, efforts can become scattered and lose efficacy.

Inconsistent Messaging.

Consistency is key in PR. Failing to maintain a consistent message across different channels and platforms can confuse the intended audience and weaken the brand’s identity. It also puts more work on your plate – consistency means that a lot of messaging can be reused without taking trips back to the well. 

Overpromising and Under Delivering.

PR people often fall into the trap of making grand promises that they — or their firm — can’t fulfill. While it may make the agency look good at first, overpromising and under delivering  erodes trust and damages the brand’s credibility. It’s essential to be realistic in all communications.

Not Measuring Results.

PR efforts should be measurable. Failing to track and analyze key performance indicators (KPIs) makes it challenging to demonstrate the value of PR activities to current and future stakeholders.

Poor Media Relationships.

Building and maintaining relationships with journalists is vital for successful PR. Neglecting and failing to cultivate these relationships can result in missed opportunities for coverage.

Overlooking the Power of Storytelling.

Storytelling is a powerful PR tool. Sharing compelling narratives about the company’s journey, values and impact can connect with audiences on a deeper level.

Failure to Do Due Diligence and Plan Properly.

Going in blind to anything is a bad idea, especially when it comes to PR. Not taking the time to do basic research, understand a client or plan properly for an event can be catastrophic. It may seem like extra work at the outset, but it can save you major headaches later. 

Ignoring Feedback; Neglecting Employee Communication.

PR professionals should actively seek and listen to feedback from both internal and external sources. Internal communication is as crucial as external communication. Failing to keep employees informed and engaged can lead to leaks, misunderstandings and a lack of support during challenging times. Ignoring feedback can lead to missed opportunities for improvement and growth.

Ignoring Digital Media.

In today’s digital age, neglecting online platforms and social media can be hugely detrimental. PR professionals must actively engage with digital media to monitor conversations, respond to comments and manage a brand’s online presence.

Poor Crisis Management.

Every organization faces crises at some point. Mishandling a crisis can lead to lasting damage. PR professionals should have a well-prepared crisis communication plan and the ability to respond swiftly and effectively. 

PR is an ever-evolving field, and staying at the top of your game is essential to continued success. There are fundamentals, though, that must always be kept in mind. Avoiding mistakes can have a significant impact on your own reputation and PR career.

Looking for an efficient and productive PR firm to get the word out about your product or service? Mercury Global Partners is an “all senior” PR firm focused on emerging tech like sustainability, healthcare, AI and more. Get in touch with us at hello@wearemgp.com.